Eiffel Tower in pink

The Eiffel Tower lights up for Pink October

Wednesday 28 September 2022

Modified the 28/09/22

For the launch of the annual breast cancer campaign, the Eiffel Tower will be illuminated in pink.

On October 1, 2022, the Eiffel Tower will be lit up in pink, as it has been every year since 2014. With the City of Paris’ active support, the launch of “Pink October”, the major breast cancer information and awareness campaign, will take place on the evening of October 1, at the Eiffel Tower. It will be decorated with special projections and fully lit up in pink. A color that suits the Iron Lady perfectly!
 

Launch of awareness month

On this occasion, the Pink Ribbon Foundation will inaugurate its awareness campaign organized all throughout October, with the theme of “heroines”, accompanied by its powerful message: “Be the heroine of your life”. For the 2022 edition, which will also celebrate 30 years of the Pink Ribbon, the Foundation is bringing together a group of 30 women personally affected by the disease in Paris on Saturday October 1, 2022.

With choreography by Mehdi Kerkouche and music by the Ofenbach DJ duo, these women united against breast cancer will parade on a catwalk on the Trocadéro fountains in front of the Eiffel Tower at 8 pm, before it is lit up in pink. Three of them are well-known figures, whose identities will be revealed at the event.

The pink illumination will last all evening on October 1, replacing the usual golden lighting, until the Eiffel Tower is turned off at 11.45 pm. There will still be the sparkles, a favorite feature of the Parisian sky, during the first five minutes of every hour.
 

Prevention and screening

Organized by the Pink Ribbon Foundation, the yearly “Pink October” campaign offers an opportunity to shine a light on the fight against breast cancer for an entire month:  information, prevention, early screening, etc. Many initiatives and events across France are offered to women, thanks to the many actors mobilized. It is also a time to showcase the efforts of doctors and researchers, as well as all those committed to the fight against breast cancer. The “Pink Ribbon” awards reward and support initiatives and innovations in all areas.
 

With 60,000 new cases per year in France, breast cancer remains the number one cancer for women and the deadliest. When detected at an early stage, 9 in 10 women recover within 5 years, hence the huge importance of prevention.
Pink Ribbon Foundation website

 

A look back at the Pink October 2021 launch, a festive and hopeful event. The Pink Ribbon Foundation showcased a parade of 30 women affected by, recovered or in remission from breast cancer, right next to the Eiffel Tower, with choreography by Mehdi Kerkouche and music by Martin Solveig. 

 

Find the Eiffel Tower’s pink illumination on our social media:

 

Octobre rose 2020
© SETE
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Octobre rose 2020

Octobre rose
©SETE/J.Schlichter
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Octobre Rose 2019

Octobre rose à la tour Eiffel
©SETE/J.Schlichter
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Octobre Rose 2019

Octobre Rose 2016
© Sophie Robichon - Mairie de Paris
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Octobre Rose 2016

Octobre rose
© Sophie Robichon - Mairie de Paris
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Octobre Rose 2016

La Dame de Fer parée de rose en octobre

5 photos

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