Woman with her phone on the Eiffel Tower at night

Have fun with our Instagram and Snapchat filters

Tuesday 19 October 2021

Modified the 19/10/21

Using augmented reality, the “Magic Iron Lady” has a few surprises in store for you!

Have a laugh with the Eiffel Tower! Discover our series of augmented reality filters called “Magic Iron Lady” on Instagram and Snapchat, with a total of three effects for sharing funny photos and videos.

These playful effects use augmented reality, a kind of immersive technology that’s well-known for smartphones. It makes it possible to interact with users in an innovative way and offer them funny, even hilarious digital experiences, to be immortalized in photos or videos.

Just like the classic, popular filters available on the two platforms Snapchat and Instagram, the “Magic Iron Lady” effects help create quirky photo or video selfies to amuse young and old. When users open their mouth, other surprise effects will be activated! Test it for yourself:

  • Try the “Bendy Eiffel Tower” hat
  • Travel back in time and dress up as a gentleman from the Belle Epoque
  • Turn yourself into the Eiffel Tower and discover how you can light it up yourself!

How to use the filters on Instagram and Snapchat?

For Instagram users, the “Magic Iron Lady” filters can be accessed directly from the Eiffel Tower’s Instagram account. You can add the filter to your “library” of effects, to use when creating your own stories or livestreams on your account.

capture compte Instagram

Capture filtre Instagram

On Snapchat, the experience is exclusively available to visitors to the Eiffel Tower, with QR codes displayed on posters in various areas of the Tower, on parts of restaurant furniture and on certain screens. Keep an eye out! This QR code will give users access to a platform so they can choose to install the filter on Instagram or Snapchat, as they prefer.

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